Trademark Valuation: A Tool for Brand Management by Gordon V. Smith, Susan M. Richey

Trademark Valuation: A Tool for Brand Management



Download Trademark Valuation: A Tool for Brand Management

Trademark Valuation: A Tool for Brand Management Gordon V. Smith, Susan M. Richey ebook
Page: 368
Publisher: Wiley
ISBN: 9781118245262
Format: pdf


Jan 21, 2014 - Today, very few organizations are in a position to patent every one of their innovations or to register infinite numbers of trademarks, domain names or design rights. Using content valuations for management decisions. Once you've calculated the value your content asset register. Intangibles are hard to value . The following quote is a powerful representation of the value of brand. Jan 28, 2014 - For instance, if we rank trademark enforcement activities based on the deterrent value they have on an infringing ring, shutting down a Web based trader shop does not rank among the first and most incisive actions. Sep 20, 2011 - For instance, Brand Finance, a consulting agency specializing in brand valuation, reports that brands such as Nike, Sony, Barclays and Avon represent more than 50 percent of their respective company's total enterprise assets—Avon's brand being valued at 78 percent. To further Watching services are essential tools that must be utilized in order to properly police your trademarks. If the success and effectiveness of the If sites such as Taobao are seen more as an investigative tool and a source of information rather than as infringers, new brand protection strategies can be planned to exploit this tool. Nov 21, 2013 - Headquartered near Cleveland in Lorain, OH, Trademark is a leading virtual manufacturer, fulfillment service provider and wholesale distributor of branded and licensed products to mass-market online retailers. The result is a 'balance sheet' that shows all your content assets and their respective values, which has real value as a management and decision-making tool. Jan 21, 2013 - As well as physical objects like lawnmowers, a business can also own intangible assets like intellectual property, patents, trademarks, brand equity and goodwill. The management of IP portfolios requires more astute thinking and the ability to make informed, strategic decisions based on market developments, competitor activity, value to the business, and costs. Jan 21, 2013 - Personnel recruitment, training and retention; Human resource management (an employee manual); New customer identification, solicitation, and acquisition; Product or service development and improvement; Inventory and fixed asset control This translates to higher value. Looking to the cloud to manage big data and social content storage.





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